Lifelock sued Again!

It seems that Lifelock is being sued on a consistent basis with three recent filings, which an attorney is trying to get combined into a class action suit. Anyway, the article confirms what I have been saying all along. Get your ID Theft protection from experienced companies (a link is presented at the end of this post).

My comments are interspersed throughout the article and are in black writing with outtakes of the article in red.

ID theft protection firm sued

LifeLock misinformed customers, lawsuit says

For a time, the ads were everywhere on TV and radio, the ones with the head of a security company brazenly challenging would-be thieves to try to steal his identity.

By Andrew Clevenger

Staff writer

For a time, the ads were everywhere on TV and radio, the ones with the head of a security company brazenly challenging would-be thieves to try to steal his identity.

Richard Todd Davis, CEO of LifeLock Inc., was so confident in his company's ability to protect his identity that he publicly revealed his Social Security number: 457-55-5462.

But according to a new class-action lawsuit filed last week in Jackson County, LifeLock's identity theft protection services were so inept that Davis' personal information was stolen repeatedly.

"While LifeLock has only publicly acknowledged that Davis' identity was compromised on one occasion, there are more than 20 driver's licenses that have been fraudulently obtained [using his personal information]," the suit states.

"Furthermore, a simple background check performed using Davis' Social Security number reveals that his entire personal profile has been compromised to the extent that the birth date associated with his Social Security number is Nov. 2, 1940, which would [inaccurately] make Davis 67 years old.".....

..LifeLock... made false and misleading claims in its multimillion-dollar ad campaign about the level of protection it provides....

...LifeLock doesn't protect against many forms of identity theft, according to the lawsuit.....

... LifeLock knows, yet fails to disclose, that the services it provides do not offer the breadth of protection that it promotes ....

Again, most people don't understand that financial ID Theft is only about 28% of all ID Theft. That's why we cover all forms of ID Theft.

.."In actuality, once you get beyond the numerous legal limitations and disclaimers, the policy really only guarantees that LifeLock will investigate how to fix its failure," Grubb said in a news release. "The subscriber receives no monetary recompense and no guarantee that their reputation and credit status will be restored."....

As a reminder, our Identity Theft Shield by Kroll, Inc., covers restoration by a licensed investigator if your identity is compromised.

.....In addition, the company fails to reveal that it obtains its credit reports by requesting on its clients' behalf their free annual credit report. That means consumers can't ask for their own free report for at least 12 months, according to the suit.....

Remember, only go to www.annualcreditreport.com for your free reports and obtain a report from one bureau and your next free report from a second bureau approximately 4 months later and the third bureau again in 4 months. This way you are checking your credit throughout the year. Finally....

.. "In Wisconsin, a woman's debit card was stolen, and that thief used that card to sign up for LifeLock," ...(Full Text at the Charleston Gazette)

Estimates are that every 2-4 seconds an Identity is compromised. Why take chances? Why not protect yourself and your loved ones with the best suite of services provided by the best NYSE company in the field? Educate yourself and visit the shameless plug below or call me at (909) 208-3728!

Shameless plug
the best Identity Theft Protection available dot com