LifeLock Sued for Corporate Identity Theft
By Kim ZetterLifeLock is in the news again.
The identity theft protection firm whose CEO lists his Social Security number in ads for the company is being sued by Namesafe, a competitor in the identity theft protection market, for allegedly stealing the company's corporate identity and deceptive trade practices.
According to papers filed in Tennessee, Namesafe claims that LifeLock stole its trademark and deceptively diverted traffic meant for Namesafe's web site to LifeLock's own web site.
...The company says that when users did a search on the word "Namesafe," sponsored ads appeared at the top of search result pages, which included a link for "Namesafe" and "Namesafe.com." But when users clicked the link, it took them to LifeLock's web site instead. The name LifeLock appeared in the ads next to or beneath "Namesafe" and "Namesafe.com," but Namesafe says the ads were clearly designed to fool Namesafe customers...
...This is not the first lawsuit against LifeLock. The company has been the target of class-action lawsuits from customers questioning its protection claims as well as a suit from credit reporting agency Experian for acting on consumers' behalf to place alerts on their credit accounts... (Full Text at Wired Blog Network)
Click the title of this post to see the whole story. At the end of the story are additional links regarding the co-founder of Lifelock and his resignation because if Identity Theft allegations.
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